The Beard Club is an eCommerce company that sells all natural, organic men's grooming products at an affordable price.
The brand needed new brand guidelines complete with a new logo to encompass the high-end product while still staying true to the manly feel the audience is so deeply rooted in. Labels, packaging, landing pages, social posts/digital advertisements, email campaigns, photography, animation, newsletters, videos, and physical campaigns are among some of the work that was done to encompass a rebrand.
brand
The Problem: There was no existing brand and they wanted something to reflect their namesake but also a font choice that would make it clear that it was for men.
The Solution: Creating a logo that was very apparent the type of products they carried while utilizing a specific typeface that lended itself to a more manly feel that the brand was trying to carry and grow in theme with.
DIGITAL FOOTPRINT
The Problem: They had a basic eCommerce site with a few viral videos about their subscription product and just generally amping up the audience to get excited about facial hair growth. While this was a good social presence, it wasn’t great for conversion and there was no strategy when it came to follow-up methods like drip campaigns or ABM.
The Solution: Create a more engaging website that still captures the social presence that the company was founded on but offers more explanation into the different products and packages in hopes for a higher conversion rate. The follow-up after conversion was just as important- we ensured that there was a proper drip sequence in place, targeting those who never checked out, and a monthly newsletter where customers could submit stories and pictures to keep the social community vibe going.
PHYSICAL
The Problem: The labeling was essentially just hand placed labels on some very simple and cheap looking bottles and this didn’t properly showcase the brand’s high-end and manly textured products.
The Solution: Work with various bottle and accessory vendors to find the right products that fit the brand and design labels that felt masculine to pair high end with a manly feel.
