TextUs is the leading text messaging platform for businesses offering a wide variety of features that outperform the competition and ultimately drive pipeline and revenue for its customers.
TextUs wanted to increase brand awareness through multiple avenues including content (guides, playbooks, templates), website expansion to capture all their industries, a video channel, and thought leadership. Through some extensive research, A/B testing, and a constant stream of content production, we were able to elevate the TextUs brand and become a formidable player in the communications industry.
CONTENT
The Problem: TextUs serves over 20+ industries and needed to diversify their content.
The Solution: Analyzing data to find out their best performing industries and making larger, more ROI and data driven assets, for those top industries while still keeping a consistent stream of smaller playbooks and templates to serve all other industries and ensure no gap was left open.
Web
The Problem: Conversion rates were consistently converting around 2-3% for solution based pages and hovering around 10% for the demo page. With TextUs being almost 100% inbound led, these numbers needed to improve to get more opportunities into the funnel.
The Solution: Take the top 5 pages that traffic is sent to both organically and through advertising and redesign, rewrite, and continuously test them to convert at higher rates. While this is a strategy that will continue to carry on to consistently drive up conversions more and more, after 3 months I was able to get between a 15%-32% lift across those 5 key pages. A new meganav and resources center helped drive education on these conversions that ultimately led to more opportunities.
Given all the new prospects coming through the funnel, the website needed to reflect the expansion that the company was seeing, Introducing a MegaNav to the website to be more inclusive of features and products, using tiers to describe the TextUs pricing models with a starting price to weed out unqualified leads, buffing up the Resources section to include searchable pieces of content, and including more product specific features per industry page to target the audience more specifically were among the other improvements made.
DYNAMIC CONTENT
The Problem: TextUs has an incredibly easy-to-use UI and UX but they had no real way of showcasing that without the use of video and gifs.
The Solution: Visualize the product with gifs throughout the website illustrating each of the features to show the company was practicing what they preached and increase trust with the audience while building out a video library of the highest ROI industries, product feature videos (especially for upsells), and increasing webinar presence to more regularly talk to the audience.
Check out the rest of the videos on TextUs’ YouTube channel here.