Mersive Technologies is a technology company that develops software and cloud services that transform meeting and learning spaces into collaboration and communication spaces.
They wanted to push the product offering through the branding, marketing, and interactive collateral for four new product lines while continuing to develop and expand the Mersive parent brand. Beyond the design of collateral, growing a team of marketing designers, videographers, and UI/UX designers to support the company and demand for completely in-house videos, animations, and product design development was part of the larger growth strategy.
BRANDING
The Problem: Solstice was the only existing software that could go on the Solstice Pod for the first few formative years of the company; however, the company expanded into offering Solstice Basic, Solstice Conference, Solstice Active Learning, and Solstice Cloud.
The Solution: Although all the new active Solstice softwares operated on the Solstice Pod, they were all sold separately and therefore needed separate brands. Even though these brands were separate for the sake of upsells, they still all worked on the one device and needed synergy to tie them together. Creating microbrands under the Solstice brand was a task the creative team undertook to ensure separation but visual cohesiveness.
WEB
The Problem: Mersive had a very basic website explaining the Solstice Pod, their sole physical product and its basic product offering. With the development of four new softwares and hundreds of use cases per software, they needed a more extensive website to explain it all and convert users.
The Solution: The website needed a complete overhaul to have more explanatory graphics showing all of the different use cases more clearly. Since the primary audience for Mersive was an AV buyer, ensuring the website included integrations and hardware that was recommended to make a meeting room more interactive was paramount in helping explain the importance of the software. A MegaNav complete with icons helps potential customers recognize integrations or identities that may speak to them to get them to convert down funnel faster.
SALES ENABLEMENT
The Problem: While the Mersive sales team was primarily on the road doing live demos to potential customers, they still needed leave behinds or one pagers to entice customers to make the meeting with them in the first place.
The Solution: Create a suite of documents that could be emailed, printed, or showcased and talked about live to book and capture more qualified leads. One pagers with product explanations, integrations, and informative instructional documents allowed the sales teams to focus on the sale and still give leads valuable information.
VIDEO & Photo
The Problem: The Solstice software relies on a physical piece of hardware to work, and because of this, the product has always been hard to explain versus show. Mersive needed a way to grow how many people can see their product in action without a live demo needed.
The Solution: Create videos & photos per software (Conference, Active Learning, Cloud, etc.) that show Solstice being used in the scenarios that the software was created for. These videos were all done in house including the storyboarding, talent acquisition, location booking, production, direction, and post-production to ensure everything was being captured to the highest level of detail. Webinars, livestreams, and podcasts were also added to the interactive channel for Mersive to create a more cohesive identity that they are AV leaders.
Check out the rest of the videos on Mersive’s YouTube channel here.