Scarlette Bartending is a premiere bartending company based out of Los Angeles, CA.
BRAND
The Problem: They needed a complete redesign of their logo in order to appeal to their growing high-end clients. They wanted their brand to have an essence of rock n roll while keeping it classy and upscale to ensure it attracted all audiences and parties.
The Solution: Scarlette Bartending and its owner, Claudine Kielson, were incredibly unique. Both had a very sophisticated side when it came to custom infusions, high quality ingredients, and overall presentation; but deep down everything was rooted in a culture of swearing and rock and roll. With this in mind, we took the rim of a wine glass and dipped it in paint to create that sweating edge of a drink that’s so commonly seen on cocktail napkins and paired that with a clean, but thick font to still give it that rock and roll heaviness.
WEBSITE
The Problem: They didn’t have a web presence whatsoever and had been primarily getting business through word of mouth. While this was working for them, it wasn’t sustainable and it wasn’t growing business as much as it could so they needed a website to help their future advertising efforts.
The Solution: We took the lifestyle of the new brand and created a site that felt classy with still an edge of rock and roll and channeled that into their new site. We wanted the website to be simple- just an explanation of services offered and some signature infusions to ideally catch a potential customer’s eye, and taste buds.
